Streamline Strategy by Focusing on 5 Elements
Any organization can use The 5 Elements of StrategySM to set and achieve goals faster.
Create understandable, memorable, actionable strategic plans.
Simplify the complex with the 5 Elements of Strategy, which act as guardrails for your organization. They keep you focused on what’s important, and learn to ignore what’s not. They not only streamline the development of strategy, but implementation as well.
The 5 Elements of Strategy are elegantly and simply laid out so that any organization can be indispensable to their customers.
“Giraffe produces a strategy plan that is short and actionable with a 3-year rolling plan. We look at this all the time.”
1. Target Audience
Appropriately defining audiences helps ensure that you maximize resources to attract the right customers. Ill-defined target audiences often lead to wasted money and time.
Giraffe will help you critically look at your audience and decide who is worth pursuing and who is not.
2. Objectives
What do you want to get from your target audience? More revenue? Customer retention?
Strategic objectives are the big goals you seek to achieve. The Giraffe team walks you through the process of defining these objectives so they are appropriate and achievable.
3. Customer Promise
The One Breath Promise is a short, inspirational commitment. It defines who you are, what you do and why you do it better.
The best promises are memorable, compelling and rich with opportunity.
4. Projects
Projects are the tactical tasks developed to deliver your promise.
The Giraffe Strategy Process develops the first 3 years of projects to get you started immediately. We can also work alongside your team to help make your promise come to life.
5. Requirements
The requirements for making projects happen, which can include everything from technology to organizational structure.
Giraffe helps organizations find ways to improve performance and ensure sustainable growth.
Any Organization, of Any Size and Type Can Do It
It doesn’t matter the products you sell or services you provide, The 5 Elements of Strategy apply to all types of for-profit and non-profit organizations.
Small Organizations
Just because your organization is small, doesn’t mean it shouldn’t have a big vision and strong strategy to tower above the competition.
Giraffe helps small organizations simplify the complex by focusing on core elements of strategy.
The result is a plan that everyone can understand and work with everyday.
Large Organizations
Challenges unique to large organizations can be addressed, and overcome with the Giraffe Strategy Process. There is no organization too large or too complicated.
We streamline strategy so the entire team, and each of its parts, are focused on common goals. Individual Strategy Trees are developed for each brand, which link together to create a compelling enterprise plan.
Non-Profits
The Giraffe Strategy Process is ideal for non-profits because many of their leaders’ skills lie in areas that are not related to strategic business thinking.
Giraffe facilitates strategy development for such unique and important organizations by making strategy accessible with the 5 Elements of Strategy and uses terminology that everyone can understand.
Family Businesses
The Giraffe Strategy Process helps to simplify the strategy for growth for family businesses by taking emotions out of the process. We insert neutral thinking and decision-making in its place.
A “business first family” thinks first and foremost about how to build its indispensability to customers with better strategic planning.