An Inspiring Promise, Rich with Opportunity
A promise to customers is key to becoming an indispensable organization.
A One Breath Promise comes from the heart of the Giraffe Strategy ProcessSM.
A great Promise is rich with inspiration and opportunity, ripe with potential for change and ready for action.
It’s not only the essence of existence for an organization, but is also the ideal guide for decisions and actions because of its simplicity.
“The best thing we ever did in our Giraffe Strategy session was the customer promise. It helped create our decision-making criteria …(and) where we should invest. It’s still on the home page of our website today.”
A Moment of Inspiration. A Lifetime of Opportunity.
Oftentimes at the 2-day workshop, there is an “Ah-Ha!” moment where the One Breath Promise comes together perfectly.
You get to the heart of what you can promise customers.
The team starts to see how it can inspire opportunities, incite action and be the prime catalyst for change.
As the Promise is put into action, teams realize just how rich with opportunity those few words can be.
It is so powerful, that many organizations have used it to shape their futures.
It not only acts as a guardrails for decision making and actions, but is a simple way to ask:
“Is what we’re doing delivering on our customer promise?”
- If the answer is yes, then you are on the right strategic highway.
- If the answer is no, it’s easier to recognize and plan changes accordingly.
“We use the One Breath Promise everyday. It’s the identity of who we are.”