Your vision, by contrast, is that to which you aspire by consistently delivering on your promise over and over again.
It’s the longer-term benefit you create with consistent, reliable performance.
We interpret “longer term” as seven years. We’ve settled on seven because team members can realistically still envision themselves working there. At a ten year vision, too many think they will be somewhere else and not be quite as serious about developing the vision.
People need time to adjust.
If your organization has never operated by focusing on and delivering an audience promise, this will be a new and often rocky experience, especially in the first six months of implementation.
It takes time to get everyone in the organization to know, understand and appreciate your promise.
It takes even more time to get them to take initiative and exert leadership to deliver that promise in every corner of the enterprise.
Developing a company vision is a huge organizational learning experience, something to be absorbed and continuously fine tuned.